Over the years I’ve been bombarded with countless ideas concerning writing and publishing—often from people who don’t even read. Publishing is an area where many people feel that they have a great amount of knowledge, expertise, and magic formulas. I take all of it with a grain of salt. The best course of action is determined by inner knowing—not outer noise.

I wanted to write this article for anyone who is interested in writing, publishing or self-publishing. That said, take all publishing advice with a grain of salt. This rule absolutely applies to me too.

In this article, I will discuss my own thinking around publishing, what I found useful, and what I consider a healthy mindset concerning writing and finishing books. You might agree with some of it. You might disagree. You might find that some ideas are useful and others don’t align with your goals. It’s perfectly reasonable that not everything in this article will apply to you—but if you are thinking of self-publishing a book, you might very well find a few useful nuggets in this article.